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Affiliate Marketing Facebook Ads For Beginners In 2023

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Keeping up with the ever-changing world of social media ads can be difficult. Especially for affiliate marketers, who have to account for changes in audience, content, and platform usage constantly. If you’re an affiliate marketer who has recently found success on other social media sites such as Twitter or Instagram, you may have reservations about moving your advertising efforts to Facebook.

So naturally, you end up typing “affiliate marketing facebook ads”. After all, it is one of the largest and most established social media sites out there. 

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However, that doesn’t mean it won’t be a strong source of traffic for your business. In fact, a lot of other affiliate marketers have discovered this to be true through their own tests and experiments with numerous different ads options. Authentic user statistics aside, why should you consider ads on Facebook?

Read on for some advantages of doing so as an affiliate marketer and some helpful tips if you’re interested in making the leap from another platform to Facebook and vice versa.

Affiliate Marketing Facebook Ads: An Introduction

Before we go any further, let’s take a minute to discuss what Facebook advertising is. Affiliate marketers use this ad format to promote their products or services through native advertisements on Facebook.

This means that you show up as an advertiser within the regular news feed of a user’s timeline. Because Facebook has such a vast user base, it’s a great place to promote a product if you’re looking to acquire new users or increase the visibility of your online business.

Can You Be Successful at Affiliate Marketing thanks to Facebook Ads?

Facebook also has a wide-ranging targeting system that allows advertisers to narrow down their audience to include specific demographics, geographic locations, interests, and more.

This means that you can easily show your ads to the kinds of users who are most likely to click on your link and purchase your products. It is not free but this, in turn, increases your conversion rates—the percentage of people who click on your ads and actually make a purchase.

In short, Facebook advertising is a great way to get the word out about your business or products and make more sales.

You can if you understand how to run Facebook ads properly. First, you’ll want to familiarize yourself with Facebook’s very strict terms of service when it comes to marketing your products. You can check out Facebook’s marketing guidelines here.

If you violate any of these guidelines, your group of ads could be removed and your account could even be disabled. Thankfully, there are some best practices that you can follow to make sure that your advertising efforts are compliant and effective.

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These include things like making sure that your ads don’t direct users away from your site and that they aren’t misleading. You also want to be careful about what you say in your ads. Keep your language professional, and don’t try to use “fear, greed, or urgency” to make more money.

A bit of urgency is okay, but don’t try to pressure people into buying from you. Use your ads to educate people about your products and why they might benefit them and direct them to your site.

You can even use Facebook’s built-in targeting options to choose your audience by categories, demographics, and more.

Is Affiliate Marketing with Facebook Ads Easy?

Easy is a relative term. It all depends on what you’re trying to accomplish with your ads. In order to see real results, you’ll have to test out different types of ads and ad copy to see what resonates best with your audience.

This means that you’ll likely spend some time experimenting and tweaking the content of your campaigns before you see any significant results.

But if you’re willing to put in the time to create the right campaign, Facebook ads can really help you attract new customers and increase your revenue efficiently.

Affiliate Marketing & Facebook Ads – How to Use Pixel & Audiences

Before we get into the types of ads you can create for Facebook, let’s discuss the two types of audiences you can target for your ads. People who have interacted with your website or business in the past are called leads.

These include people who have purchased from you, placed a product in their shopping cart and didn’t check out, or visited your website at least once.

For example, if a lead has visited your website and then clicked on another site in their browser (even in the same niche), Facebook will mark them as a potential “disengaged” lead.

You can use a re-engagement ad to try to get them to come back to your site. Otherwise, if a lead has added your product to their wish list or liked your page, you can create a target audience based on these actions.

A custom audience is made up of people who have interacted with your Facebook page or a Facebook app you’ve created. These users might have clicked a “like” button, left a comment on your page or played a game on your app.

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4 Best Practices for Facebook Ads as an Affiliate Marketer

Now that you know what Facebook ads are, how they work, and some best practices for creating them, let’s look at four tips for successful Facebook advertising as an affiliate marketer:

#1 Set a Budget and Stick to It

Facebook ads don’t come cheap, but you don’t have to spend a big chunk of money to see results. You’ll want to set a daily budget for your ads based on how much you’re willing to spend per day to promote your offer. You can even split that up into different campaigns to test out a few different ads at once.

Just be sure to monitor how much you’re spending on ads each day and how many conversions each campaign is bringing in. If you see that your ads aren’t bringing in enough conversions to make the budget worth it, it’s okay to end the campaign early.

#2 Use The Right Image for Your Ad

Your image is just as important as the text of your ad. Facebook allows you to include up to three images in your ad. Make sure that you include one that is relevant to your offer. For example, if you’re offering a gift with purchase, including an image of the gift.

If you’re promoting a sale, show what the customer will get for the price. If you’re trying to bring traffic to your website, include an image of your product.

Although it’s tempting to use a stock image or one of your product images for this, it’s best to avoid this as it can be seen as misleading or in violation of Facebook’s terms of service.

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#3 Keep Your Ads Fresh

As an affiliate marketer, if you want to keep your ads relevant, you’ll need to keep an eye on the changing nature of your audience. Its location, age, or gender may evolve from one moment to another.

In 2022, products that were mostly bought by men can also be consumed by women, and vice versa. The same goes for age. Stay updated on the trends, and update your ads accordingly. That’s how you will get the best results.

#4 Don’t Pour All Your Eggs into One Basket

You want to be careful not to focus all of your Facebook advertising efforts on a single product or promotion.

Keep in mind the difference between an offer and a product. An offer is a reason that a customer should buy from you, while a product is what they’re actually getting.

For example, you might have a “free gift with purchase” offer that can be applied to almost any product in your online store. This is different from a product because each gift might be unique.

Keep this in mind when advertising your products and campaigns. You might want to create multiple ads for one product to see which one resonates best with your audience.

Why Testing is The Best Way to Succeed at Affiliate Marketing with Facebook Ads

As you’ve seen, there are plenty of factors that go into successful Facebook advertising. If you’re not careful, you could waste a lot of time and effort on ads that don’t resonate with your audience. That’s why the best way to succeed with Facebook advertising is to test your ads.

Test out different audiences, images, copy, and times of day to see which combination brings in the most conversions. Once you’ve found a winning combination, stick with it, and scale your budget. That’s how you find the right formula and make money there!

To learn everything you must know about selling Affiliate Marketing products with Facebook Ads, check out my new e-Book. It’s called “The 7 Figure Affiliate” and I promise you that if you apply everything that’s in it, you’ll be making between 70-90 sales/day in your first week.

How To Make $2130,92 a Day As An Affiliate Marketer

7 Figure Affiliate bundle
  • How to Create 13.4% CTR Facebook Ads
  • Banned Ad Accounts & Disapproved Ads
  • How to Create a 52.7% CTR Landing Page
I Want The eBook Now!

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